Campaigns & Rebranding
Click the photos below to learn more about that project and my designs
FILMNORTH REBRANDING | 2017
In 2017, Independent Filmmaker Project Minnesota (IFPMN) became FilmNorth. As a part of their rebranding, i was hired to implement their new identity across various printing and digital platforms, including working with a web developer to update their website.
THE MACALESTER MOMENT CAMPAIGN | 2018–19
“This campaign, which supports the priorities in our strategic plan, is our opportunity to define the Macalester experience for new generations.”
Keeping in mind the legacy of the college and the look towards the future, I created the campaign launch logo and majority of printed materials for the launch event.
GIVE TO MACALESTER DAY | 2018
Give to Macalester Day is the annual giving event in which donations are matched and special challenges are given class- and campus-wide.
As a part of the new Macalester rebranding and The Macalester Moment campaign, I created the new logo and campaign material for Give to Macalester Day.
MACATHON | 2017
Macathon is Macalester’s annual “hackathon” in which teams produce and pitch ideas to a series of judges in 24 hours. After Macalester’s 2017 rebranding, I created the new logo and artwork concept for the event.
BIG QUESTIONS REGIONAL EVENTS | 2018–19
As a part of Macalester’s new campaign “The Macalester Moment”, I created an identity and the printed materials for the regional events.
MACALESTER ADMIT PACKET | 2017
Following the Macalester rebranding in 2017, I redesigned the Macalester admit package to adhere to the new brand and showcase the bold, young, and engaging new design identity.