EDITORIAL DESIGNER
I was the editorial designer for the Spring 2017 issue of the art and literary magazine Persephone's Daughters, which is dedicated to empowering women who have experienced various forms of abuse and degradation. In two months I designed the cover, created the style guide, and laid-out 60 pages of poetry, prose, and artwork.
THE DESIGN
"In Jewish mythology, Lilith is viewed as the original woman, even before Eve..." Inspired by the words of the editor, Meggie Royer, and the content within the issue, I created a clean, modern design. The bold design emphasizes the words and artwork while still remaining soft and engaging for the reader.
To view more of the design and support survivors, buy a copy of Issue 4 here.
EDITORIAL DESIGNER
I was the editorial designer for two issues of the recruitment magazine Macalester Now
MY ROLE
As a freelance designer, I created the following:
The Macalester Moment launch logo
Moments that Inspire Us brochure
Launch save the date & invite
Launch program & booth signage
Additional campaign graphics
Following the Macalester rebranding in 2017, I redesigned the Macalester admit package to adhere to the new brand and showcase the bold, young, and engaging new design identity.
My design included a new envelope, folder, brand/history brochure, social media templates, and reply mechanisms.
YES MACALESTER
In addition to designing the new admit packet for Macalester College, I also adapted various admission materials into one comprehensive piece that gives admitted students a look into the history and character of the school.
This photography project combines my love of digital artwork and physical crafting by emulating the hand-stitched self portraits of 1960s artist Annegret Soltau. I used digital photography to make the initial self-portraits, then hand stitched the collages together. I played off of the themes of her original works and applied them to my own life and sense of identity.
As a freelancer, I worked with the Macalester Fund on various projects, including:
Give to Macalester Day redesign
Valentines card
Class Agent handbook
Social media posts
Mid-year and year-end mailings
2017–19 Cards
I have designed the Macalester Fund birthday card, the Advancement holiday card, the President of Macalester holiday cards, and the major gift donors holiday card.
Macathon is Macalester College’s annual hackathon, during which teams of 3-6 participants, invent a unique and original service or product (website, application, physical product) that solves a real-world problem. No preparation work is allowed; everything for the competition must be produced within the 24-hour period.
In 2017 Macalester rebranded, and I was tasked with redesigning the logo and art concept for the annual event. Playing with the concept of time and creativity, two pillars of the event, I created a wordmark logo using branded fonts. The circular layout along with the accent lines create a modern, minimalist clock face. The clean-lines, bright colors, and bold elements work well with both the creativity and vibrance of the event and of the new Macalester identity.
From sophomore year onward, I created the logo and print materials for the Macalester College organization FIA*STARSA (Feminists In Action Students Together Against Rape and Sexual Assault). The organization focused on empowering women, educating the campus on sexual assault and violence prevention, and working with organizations in the Twin Cities and beyond that are congruent with their mission.
Currie, Minnesota is a small town of 233 people located in southwest Minnesota near the South Dakota border. The town is 0.57 square miles and is home to two cafés, a bar, an American Legion Post, a bank, a post office, a Catholic Church, one gas station and a museum of the town’s history. It is also the home of my grandparents, as it has been for the majority of my life.
I learned to drive on its cracked pavement and gravel roads. I learned to fish in my grandfather’s pontoon on the green lake. I spent my Easter Sundays in the church followed by egg hunts at the State Park. And always before departing on our long trek back home, my grandparents, parents, sister and I would sit in the wood-paneled and camouflage adorned café eating their “famous” caramel rolls. The town is remarkably unremarkable with small details that have been forever ingrained in my memory.
Informed by the work of Sarah Christianson, whose book Homeplace catalogs her connection to a physical place and her emotional response to the changes, absences, and eventual parting from that place, I also want to use the medium of photography to document a significant place in my life. I aim to represent both the melancholy of a small town and the beauty I see in this place so full of significant family memories.
IMPLEMENTING THE DESIGN
During my time at FilmNorth (formerly IFPMN), I worked as a freelance designer and as a project manager, leading the transitional period from their old identity to FilmNorth. I worked with the non-profit's small staff to apply the new logo, typeface, and wordmark into a workable design identity. I created letterheads, business cards, poster concepts, envelopes, brochures, and various forms of signage. I also communicated with a web designer to update the website to conform to the new identity. As project manager, I also provided resources for the company to change their name with the state, bank, with affiliated organizations, and so on.
