CAMPAIGN LAUNCH PROGRAM
The 32-page booklet acts as both an explanation of the now-public campaign, expanding on the “moments” motif and emphasizing the campaign priorities, as well as a program of events for the evening. Attendees are encouraged to travel to the different “booths” to interact with students, faculty, and staff to get their passport stamped. The design utilizes the circle and extending line motif in a stylized, modernized “passport”.